Want more traffic to your blog or website?
It has never been easier to boost your rankings and get more traffic. Just follow these 5 simple tips:
What is a permalink? Simple, really. It’s a url or web address. Nothing complicated about that. But as we all know, simple things can quite easily be made complicated and there’s no exception here.
Typically the url for your post comes from the title of the post.
“50 Ways To Leave Your Lover” would become:
(Note the very ending of that url. There’s no extension, i.e. .php, .htm, .html, .aspx. It’s nice and clean and uncluttered.)
Notice the hyphens? Don’t jam the whole url into one long ugly mess…
I’ll stick with WordPress for some examples because that’s what I use and would recommend that you use for your blog.
The default setting in WordPress would give you a permalink to your blog post that looks like this:
Not very appealing, nor informative. Better would be:
But even this can have its draw backs. It’s not very user friendly and search engines might think it’s a bit spammy. And the last thing you want to do is upset search engines.
Best would be:
Still a wee bit long but acceptable.
So how to you control how the url/address appears?
WordPress to the rescue. As I mentioned, the default value for your url is not very pretty. But it is extremely easy to change this. Just change the link structure to http://domain.com/%postname%/ and you’re good to go. (Easily done on the permalinks page)
You can also manually change what the url contains as well.
2. Heading Tags
Heading tags are the <H1>, <H2>, <H3> and so on that will be interspersed throughout your article or post. <H1> tags are still important according to Matt Cutts of Google. But the number of these and how you use them is just as important. Don’t have 20 <H1> tags in your post and don’t have the entire content of your post with an <H1> tag. The algorithms will get you!
As far as the other “H” tags, well they’re just not as important as the <H1>.
It won’t hurt to use them, in fact it will still be a bonus if you do. The search engines might not look for them but readers will certainly appreciate you highlighting certain sections of your post with different headings and it breaks up the text, as well.
3. Quality content over frequency
A long post every now and then, or short posts every day?
Yes there was a time when posting to your blog everyday was almost a requirement. How else would you be able to get a following if you didn’t post every day? The internet gurus in the game today won’t tell you anything different.
BUT, you could post something every hour and if people can’t find it or don’t know about it, all you’re doing is exercising your fingers. Eventually you may want to post something every day… once you get that following. But is that something you really want to do? Do you have that much unique, quality information that you need to post daily?
If you do that’s great. But for me, it takes a little more work and a little more time (like growing a beard). A good quality 1000-1500 word, informative and unique post is going to get better results as far as search engines and your audience goes. Blogging everyday with a 200 or 300 word article about what your cat did followed the next day with another short little post about driving to work is not going to impress any search engine and probably not your readers.
Ya gotta want it!
OK, what do I mean by this. Well, like it or not, if you want your own website or blog, even if it’s just a personal thing and you’re not selling anything, you have just jumped in to the field of marketing. Yup, like it or not you are now a salesman or saleswoman.
And so what does that have to do with commitment? Well. you have to be willing to spend the time and energy in, 1. building your site, and 2. promoting your site. There’s no such thing as “build it and they will come” in the internet world. This is a serious undertaking and is going to require your time…a lot at first.
So be prepared to put forth effort into this new venture and if you stick with it, success will come.
5. Up to date
I mention this one because too many people misunderstand what this means, at least in regards to SEO. This isn’t something you NEED to do. For example some assume that daily blogging is a requirement.
“I need fresh content every day!” Others think that taking a blog or article that they’ve already published and going back to it and changing a few words here and there and then re-publishing it will give them “fresh content” in the eyes of a search engine.
I’m not sure if that would be detrimental or not but it won’t help much. It just isn’t necessary and takes up a lot of your valuable time. Keeping your site up to date means that you don’t ignore it for six months and then wonder why nothing is happening. A few posts a month, a few high quality posts a month, is all you really need.
If you do more than that and they are of good quality and relevant to your site, great.